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How to set up parental controls on EE Smart Hub 7 Pro (SH40J)

EE WiFi Controls

Author: Editorial team, ParentalControl.uk. Reviewed by: SSS Group editorial board. Last verified: 12 May 2026. Version tested: Router setup flow current to router review date. Changelog: view updates.

Initiative funded and led by Dr Alex J. Martin-Smith, CMgr · MBA · LLM · DBA. Contact Alex directly at ams@upleashed.com or 0330 122 1223 / 07624 218080.

UK 2026 guide · Last reviewed · By Dr Alex J. Martin-Smith

Reviewed using our published methodology.

Quick answer

Identical parental controls to the Smart Hub 7 Plus, with Wi-Fi 7 tri-band for the 1.6 Gbps Ultimate tier. Manage everything in the My EE app: per-device pause, scheduled freeze, website blocking.

Cost Free with EE Ultimate plans
Where to manage My EE app
Time to set up About 10 minutes
Wi-Fi standard Wi-Fi 7 (tri-band)
Shipped by EE
UK install base About 300,000 UK households (Premium / Ultimate tier)
Step by step

Step-by-step setup

  1. 01

    Open My EE app, sign in.

  2. 02

    Tap Broadband → WiFi Controls.

  3. 03

    Restrict devices: select child devices.

  4. 04

    Schedule WiFi freeze: set times.

  5. 05

    Block websites: add domains.

  6. 06

    Save.

Manufacturer source: https://ee.co.uk/help/help-new/broadband-and-landline/wifi-controls

Reversible

How to remove this later

Open the same router app or admin panel, disable the parental profile or content filter, and save. If your household is moving to looser rules, reduce one control first (for example schedule limits) before turning off all filtering.

Honest limits

What EE Smart Hub 7 Pro (SH40J) parental controls can and cannot do

Features that work

  • Same as Smart Hub 7 Plus.
  • Tri-band Wi-Fi 7 for higher concurrent device load.

Features that do not work

  • Same as Smart Hub 7 Plus.

How to block YouTube on EE Smart Hub 7 Pro (SH40J)

My EE → Broadband → WiFi Controls → Block websites. Add youtube.com and related domains.

How to pause Wi-Fi on EE Smart Hub 7 Pro (SH40J)

My EE → Broadband → WiFi Controls → Restrict devices → Pause.

How to block social media on EE Smart Hub 7 Pro (SH40J)

My EE → Broadband → WiFi Controls → Block websites. Add tiktok.com, instagram.com etc.

Troubleshooting

EE Smart Hub 7 Pro (SH40J) parental controls not working: common fixes

WiFi Optimiser mode disrupts filter

WiFi Controls run independently of WiFi Optimiser modes. Both can stay on.

FAQs

Frequently asked questions

Is the EE Smart Hub 7 Pro worth it for parental controls?

No difference in parental control features versus the Smart Hub 7 Plus. The Pro's advantage is tri-band Wi-Fi 7 capacity, useful only on the 1.6 Gbps tier.

More help

If EE Smart Hub 7 Pro (SH40J) controls are not enough

Router-level controls have known gaps: mobile data, encrypted apps, VPNs. These guides from our sister site BroadbandSwitch.uk pick up where the router stops.

Online Safety Hub The full BroadbandSwitch.uk online-safety hub. Router Parental Controls A non-technical parents' guide to router-level controls. UK ISP Parental Controls Every UK ISP's parental control product compared. Gaming Console Controls Xbox, PlayStation, Switch and Steam parental controls.
Related routers

If you have a different router

EE Smart Hub 7 Plus (SH35A) EE WiFi Controls EE Smart Hub Plus (SH32B) EE WiFi Controls

References

  1. EE. (2026). Which EE Smart Hub router is right for you?. https://ee.co.uk/broadband/ee-smart-hub-comparison

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